Data-led decisions for growing businesses
Clarity for every decision that matters.
Your business already holds the answers in its data. We bring it together, question the starting point, and send you a short note each week on what to do next, and what it’s worth. No dashboards to dig through.
The problem
It’s in too many places
Rotas, sales, bookings, finance and spreadsheets that don’t talk to each other, so nobody sees the whole picture.
Dashboards don’t decide
Reports show what happened. They rarely say what to do about it, and busy teams don’t have time to dig.
Plans follow the last trend
Most plans start from last month’s numbers. Few stop to ask whether the starting point was right in the first place.
Where we help
Every business is different. We start with your data and your biggest questions, then follow the evidence.
Who’s under-used, who’s overloaded, and where contractor or agency spend could be covered in-house. Often the biggest cost in the business, and where our roots are.
OUR DEEPEST EXPERTISE
Which customers are close to buying more, what brings them back, and which offers grow revenue without discounting to people who’d buy anyway.
Where time, stock and money leak out of the operation, and which fixes are worth doing first.
Take people and resourcing alone. Most plans still live in spreadsheets, and the insight stays locked inside them.
71%
still rely on spreadsheets to forecast resourcing
59%
of services leaders find it very hard to predict the people they’ll need
66.4%
average billable utilisation in professional services, the lowest in 19 years
Sources: Forrester Consulting and the Resource Management Institute, via Kantata; SPI Research Professional Services Maturity Benchmark, 2025 data.
Working with consultancies and professional services, multi-site operations, logistics, hospitality, leisure and sport.
How it works
STEP 1
We link to the systems you already run on: rotas and timesheets, sales and bookings, CRM, finance and spreadsheets. Read-only, securely. If it can export data, we can work with it.
STEP 2
Our AI joins it all up and finds what matters: idle capacity, customers drifting away, costs creeping in. We question the starting point, not just last month’s trend.
STEP 3
A short message lands in Teams, Slack, WhatsApp or email. Each point says what’s happening, what to do, and what it’s worth. Nothing to log into.
GMD Clarity
Weekly insight · Monday 08:00
1. Bring contractor work in-house. Two consultants are under 50% booked next week while 4 contractor days are booked for matching work.
2. Overload ahead. The delivery team hits 118% from the 20th. Move one deadline or book cover now.
3. Win back regulars. 40 customers who came monthly haven’t been back in six weeks. A targeted offer this week is worth trying.
Illustrative example
What you get
More of the time you already pay for goes on valuable work.
Spot who’s ready to buy more, and who’s drifting away.
Plan months out, so decisions are made early, not rushed.
Find where money leaks out, and fix the biggest leaks first.
Your data, kept safe
We connect without the ability to edit or delete anything in your systems.
A data processing agreement with every client, and only the data we need.
Personal details are removed or coded before any analysis.
Your data is used only to produce your insights, and is deleted when you leave.
Our launch offer
Software trials leave you to do the work and judge the results. We do the work, show you where the savings are, and you only pay when you act on them.
For our launch partners, the diagnostic is free. We look at how you make your key decisions today and give you a short list of actions, with what each one is worth.
If you act on what we find, our fee is a share of the savings you make, agreed with you up front. No savings, no fee.
On a paid diagnostic, if we don’t identify at least three times its fee in annual savings, we’ll refund it in full.
We’re taking on a small number of launch partners this year.
Book a free diagnostic →About us
GMD Clarity was founded by Gavin Dolan after 16 years running UK parcel operations, from transport planner to Associate Director, leading thousands of people across a national network. He holds a first-class degree in Mathematics.
We planned against what we knew, not what it could be. Too often the plan started from the latest trend, when the real question was whether the starting point was right in the first place.
Most rota, timesheet, sales, booking, ticketing, CRM and finance tools, plus spreadsheets. If a system can export data, we can work with it.
Within a month of our first conversation you’ll see where the opportunity is, even if that means pulling your data together by hand to start with. Regular weekly insight follows from there.
No. You keep your current systems, spreadsheets included. We work with what you already have. The only new thing is a short message each week.
The diagnostic is free for launch partners. If you act on what we find, we take a share of the savings you make, agreed with you before any work begins. Ongoing weekly insight is a monthly subscription based on the size of your team, always agreed with you before anything starts.
Yes. Read-only access, UK GDPR, personal details removed before analysis, and nothing is ever used to train AI.
Tell us where the big decisions sit in your business. In 30 minutes we’ll show you where the opportunity is likely to be.